MEDIA DISKURS EVOLUTSIYASI: RAQAMLI MAKONDA AN’ANAVIY SHAKLLARDAN MULTIMODAL NAMUNALARGACHA
Kalit so'zlar
https://doi.org/10.47390/SPR1342V4SI10Y2024N22Kalit so'zlar
Media nutqi, an'anaviy media, raqamli media, multimodallik, kuch dinamikasi, tanqidiy nutq tahlili, multimodal tahlil, raqamli aloqa.Annotasiya
An'anaviy mediadan raqamli mediaga o'tish nutqni yaratish, iste'mol qilish va tahlil qilish usullarini o'zgartirdi. Ushbu maqola an'anaviy va yangi media muhitida kuch, vakillik va ishtirok etish linzalari orqali media nutqini ko'rib chiqadi. Topilmalar shuni ko'rsatadiki, aloqa usullari rivojlangan bo'lsa-da, kuch dinamikasi va vakillik muammolari saqlanib qolmoqda.
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