ANALYSIS OF FACTORS FOR THE DEVELOPMENT OF TOURIST TRANSPORT SERVICES IN KHORESM REGION
DOI:
https://doi.org/10.47390/SPR1342V4I12Y2024N11Keywords:
Tourism, satisfaction level, transport services, service quality, importance-satisfaction analysis, transport infrastructure.Abstract
The level of satisfaction of tourists with services in tourist destinations is becoming increasingly important for businesses and organizations related to the industry. The following article focuses on exploring the issues related to the development of transportation services in the tourism sector of Khorezm region. The research identifies the satisfaction levels of domestic and foreign tourists with the transport infrastructure services in the region, as well as the key features of transport services that are important to them. Therefore, the study applies the "Importance-Satisfaction Analysis" (ISA) method to identify factors influencing tourist satisfaction.
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