THE EVOLUTION OF MEDIA DISCOURSE: FROM TRADITIONAL FORMS TO MULTIMODAL REPRESENTATIONS IN DIGITAL SPACES
DOI:
https://doi.org/10.47390/SPR1342V4SI10Y2024N22Keywords:
Media discourse, traditional media, digital media, multimodality, power dynamics, critical discourse analysis, multimodal analysis, digital communication.Abstract
The shift from traditional to digital media has transformed how discourse is created, consumed, and analyzed. This paper examines media discourse through the lenses of power, representation, and participation in both traditional and new media environments. The findings suggest that although the modes of communication have evolved, power dynamics and issues of representation remain persistent.
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