MODERN THEORIES OF CREATIVITY AND INNOVATION
DOI:
https://doi.org/10.47390/SCP1342V3I8Y2023N55Keywords:
creativity, innovation, component, component theory of creativity and innovation, motivation, motivational synergyAbstract
The article describes the component theory of creativity and innovation by T.M.Amabile, the history of its development, the role in modern research of creativity and innovation. A theoretical generalizing model was analyzed, including social and psychological factors that are important for creating innovations in organizations, its role in innovation research.
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