UZBEK MENTALITY AND PERCEPTION OF INFORMATION

Abstract

This article aims to substantiate that, despite the attraction of the youth audience to cosmopolitanism, going to the Internet and social networks, the popularity of television is not decreasing, and the mental attitudes laid down from childhood and transmitted from generation to generation are difficult to be transformed, to analyze the transformations of the journalistic presentation of information to TV presenters from the point of view of the mentality, preservation of the image and national traditions of Uzbek television, developing along its own distinctive path of development, as our TV audience knows it. At the same time, the methods of analysis of theoretical literature, the method of comparative evaluation in terms of identifying the factors of the formation of television speech of local journalists, monitoring the process of transformation of television speech under the influence of various factors, the method of quantitative and qualitative content analysis, as well as the comparative method were used. As a result of the research, we came to the conclusion that Uzbek TV journalism today is in the stage of global changes towards the transformation of consistency, saturation and presentation of journalistic material, efficiency, multimedia and commercialization, while maintaining mentality, «national face» and general cultural conceptuality, creating new communicative processes in the national media space that have a global impact on social consciousness and forms of interaction between cultures of different peoples living in Uzbekistan.