THE ROLE OF THE SNW ANALYSIS METHOD AND FEATURES OF ITS APPLICATION IN ASSESSING THE EFFECTIVENESS OF MARKETING SERVICES IN GRAIN AND GRAIN PROCESSING ENTERPRISES
DOI:
https://doi.org/10.47390/SP1342V3I11Y2023N20Keywords:
marketing service, marketing service effectiveness, SNW analysis method, marketing internal environment.Abstract
This article discusses the role and importance of the SNW analysis method in improving and evaluating the effectiveness of marketing services in grain and grain processing enterprises. In addition, based on the application of the SNW analysis method, scientific proposals and recommendations were developed to improve the effectiveness of marketing services.
References
O’zbekiston Respublikasi Prezidentining 2020 yil 06 martdagi “G’alla yetishtirish, xarid qilish va sotishga bozor tamoyillarini keng joriy etish chora-tadbirlari to’g’risida”gi PQ-4634-sonli Qarori. https://lex.uz/docs/-4757009
Ergashxodjaeva Sh.J., Qosimova M.S., Yusupov M.A. Marketing. Darslik.-T.: Iqtisodiyot, 2018. – 315 b.
Tadqiqot natijasida muallif ishlanmasi.
Ковальчук Таисия Игоревна, Минкевич Полина Евгеньевна, Шишло Сергей Валерьевич ПРОВЕДЕНИЕ SNW-АНАЛИЗА НА ПРИМЕРЕ ПРЕДПРИЯТИЯ ОАО «КЕРАМИН» // Science Time. 2021. №12 (96). URL: https://cyberleninka.ru/article/n/provedenie-snw-analiza-na-primere-predpriyatiya-oao-keramin
Маркетинг: учеб. пособие / Ю.Ю.Суслова, Е.В.Щербенко, О.С.Веремеенко, О.Г.Алёшина. - Красноярск : Сиб. федер. ун-т, 2018. - 380 с.
