LINGUISTIC FEATURES OF RHYMING TEXTS
DOI:
https://doi.org/10.47390/SPR1342V4I8Y2024N36Keywords:
linguistic-cognitive analysis, ethnos, rhyming texts, advertising, aesthetic appeal, text units, means of communication, visual appearance, verbal and non-verbal status, newspaper, magazines.Abstract
In this article, advertising texts created on the basis of rhyme are studied from a linguocognitive point of view. Expression of advertising texts on such a basis makes it possible to express advertising in an unconventional way. The article reveals the differences between rhyming advertising texts and non-rhyming advertising texts. Emphasis is placed on the power of rhyming texts to affect the listener. Different levels of rhyming texts are discussed.
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