METHODOLOGICAL FOUNDATIONS FOR ASSESSING THE EFFECTIVENESS OF ORGANISATIONS' DEVELOPMENT STRATEGY IN A COMPETITIVE ENVIRONMENT
DOI:
https://doi.org/10.47390/SPR1342V4I10Y2024N15Keywords:
competitive environment, organizational development strategies, performance evaluation, changing competitive environment.Abstract
In this article, the empirical and conceptual studies related to the issues of improvement of the methodological bases of the evaluation of the effectiveness of the strategy of development of organizations reflected in the scientific resources of a number of online databases were studied, and the scientific approaches in them were systematized. Based on the studied theoretical and practical approaches, methodological recommendations were developed for evaluating the development strategies of organizations in a competitive environment. During the research, an analysis of the external and internal environment of organizations was carried out using existing methodological approaches, including financial and non-financial methods, such as "SWOT" analysis, "PEST" analysis and balanced scorecard (BSC). As a result of the research, it was proved that the developed methodology for evaluating the effectiveness of the organization’s development strategy in a competitive environment is an effective tool for increasing competitiveness and sustainable development.
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