MARKETING TIZIMINING MAHALLIY KORXONALAR RAQOBAT BARDOSHLIGINI OSHIRISHDAGI O‘RNI
Kalit so'zlar
https://doi.org/10.47390/SPR1342V5I10Y2025N21Kalit so'zlar
marketing tizimi, raqobatbardoshlik, mahalliy biznes, raqamli marketing, brend boshqaruvi, iste'molchilarning sodiqligi.Annotasiya
Globallashuv va raqobat kuchayib borayotgan sharoitda mahalliy korxonalarning raqobatbardoshligi barqaror iqtisodiy o‘sishning asosiy omillaridan biriga aylandi. Ushbu tadqiqotda marketing tizimining mahalliy korxonalarning bozordagi mavqeini mustahkamlashdagi o‘rni, uning strategik vazifalari va qo‘llashning zamonaviy usullariga alohida e’tibor qaratiladi. Marketing endi tovarlar va xizmatlarni ilgari surish bilan cheklanmaydi; u iste'molchilar ehtiyojlarini aniqlaydigan, talabni keltirib chiqaradigan, brendga sodiqlikni rivojlantiruvchi va uzoq muddatli biznes barqarorligini ta'minlaydigan keng qamrovli mexanizm bo'lib xizmat qiladi.
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