LEXICAL PROBLEMS OF TRANSLATING THE NAMES OF NEW PHENOMENA IN MASS MEDIA
DOI:
https://doi.org/10.47390/SPR1342V4SI2Y2024N20Keywords:
translation challenges, english-russian translation, socio-political texts, cultural mediation, linguistic equivalence, contextual sensitivity.Abstract
This study explores the nuanced challenges of translating English to Russian, highlighting the importance of cultural, contextual, and linguistic considerations. It emphasizes the role of translators as cultural mediators and the complexity of conveying socio-political content accurately, underscoring the dynamic interplay between languages and the necessity for a multifaceted approach to translation.
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