TYPES AND FUNCTIONS OF ADVERTISEMENT IN ENGLISH AND UZBEK

Authors

  • Dilnoza Qurbonova

DOI:

https://doi.org/10.47390/SPR1342V4I9Y2024N29

Keywords:

integrated unit, compact unit, nuclear accent, persuasive language, commercial and non-commercial advertising, good-will advertising, trade advertising, consumer advertising, classified ads.

Abstract

In the present article, it is attempted to conduct a research concerning the functions and types of advertising and analyzed it by using a several research methods. The main aim of this research paper is to study through observations, analyses and examinations of peculiar types of advertisements and their functions in the context. The object of this article is English and Uzbek advertisements whereas the subject matter is types of advertisements and the function they do. This article is based on several obvious examples that strengthen the theoretical part of it.

References

1. Hermeren, L. English for sale: a study of the language of advertising. – Lund, Sweden: Lund University Press, 1999.

2. Vestergaard, T., Schrøder K. The language of advertising. – Oxford: Blackwell, 1994.

3. Hermeren, L. English for sale: a study of the language of advertising. – Lund, Sweden: Lund University Press, 1999.

4. Vestergaard T., Schroder K. The language of advertising. – Oxford: Basil Blackwell, 1986.

5. Leech G.N. English in advertising: a linguistic study of advertising in Great Britain. London, Logman, 1966.

6. Williams A. Your choice?. – London: Longman, 1986.

7. Vestergaard T., Schroder K. The language of advertising. – Oxford: Basil Blackwell, 1986.

8. Linton I. What Are the Different Types of Advertising? – London: Longman, 2012.

9. Lund J. V. Newspaper advertising. – New York: Prentice-Hall, 1947.

10. Stefan T. 7 Functions and Effects of Advertising. – London: Longman, 2011.

11. Stefan T. 7 Functions and Effects of Advertising. – London: Longman, 2011.

12. Марочкина С.С.Введение в специальность.Реклама. – M: Учебного пособия.Москва, 2012.

13. Розенталь Д.Э., Кохтев Н.Н. Язык рекламных текстов. – Москва, 1981.

14. Inatullayev B.B. Ijtimoiy-madaniy faoliyat sohasida reklama fani bo’yicha ma’ruzalar matni. Namangan -2014.

15. Olimovna Q.D., Effective use of ellipsis in English advertising. – London: International Scientific conference “The role of science and innovation in the modern world”, Vol. 2, issue 5, 2023. https://academicsresearch.ru/index.php/trsimw/article/view/1764

16. Olimovna Q.D., Ramazanovna A.R. Slogans as an essential parts of English and Uzbek advertisements. – International journal of social science & interdisciplinary research ISSN 2277-3630, vol. 12 no 05 (2023) https://www.gejournal.net/index.php/IJSSIR/article/view/1762

Submitted

2024-09-28

Published

2024-10-01

How to Cite

Qurbonova, D. (2024). TYPES AND FUNCTIONS OF ADVERTISEMENT IN ENGLISH AND UZBEK. Ижтимоий-гуманитар фанларнинг долзарб муаммолари Актуальные проблемы социально-гуманитарных наук Actual Problems of Humanities and Social Sciences., 4(9). https://doi.org/10.47390/SPR1342V4I9Y2024N29