THE IMPACT OF DIGITAL PLATFORMS ON GLOBAL FOREIGN TRADE: OPPORTUNITIES AND CHALLENGES

Abstract

This article explores the transformative impact of digital platforms on global foreign trade and highlights the opportunities and challenges they present. It comprehensively analyzes how digital platforms facilitate cross-border trade by simplifying logistics, increasing market access, and fostering real-time communication between stakeholders. Among the main opportunities discussed are the democratization of trade, reduction of transaction costs, expansion of opportunities for small and medium-sized enterprises (SMEs) to participate in the world market. The article is international in transactions The rapid development of technologies such as artificial intelligence and blockchain, which strengthen transparency and security, will be considered. At the same time, the analysis highlights important problems such as regulatory complexity, problems related to data security, and the digital divide, which prevents equal use of technological benefits in different regions. The problems associated with cybersecurity threats and the need for a holistic international policy to manage digital trade have also been studied in depth. While digital platforms hold great promise to increase trade efficiency and inclusivity, strategic action needs to be taken to address these challenges in order to unlock their full potential. The article concludes with policy recommendations and strategic actions for stakeholders and proposes a balanced approach that ensures technological progress and sound governance will be.