OPPORTUNITIES AND CHALLENGES IN E-COMMERCE LOGISTICS IN CENTRAL ASIA
DOI:
https://doi.org/10.47390/SPR1342V5I1Y2025N14Keywords:
Abstract
Central Asia, with its strategic location, abundant natural resources, and expanding consumer base, holds significant potential for e-commerce growth. As an essential driver of economic development and job creation, e-commerce can transform the region's trade landscape. However, its success hinges on the effective logistics infrastructure, which remains a critical challenge. This paper analyzes the logistics challenges facing Central Asia’s e-commerce sector and explores possible solutions that could bring sustained growth in Central Asians’ digital economy.
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