TYPES OF METAPHORS AND RELATED PHENOMENA IN ADVERTISING TEXTS
DOI:
https://doi.org/10.47390/SPR1342V5SI10Y2025N46Keywords:
metaphor, advertising language, imagery, metonymy, personification, synecdoche, epithet, pragmatics, persuasive function.Abstract
This article analyzes the types of metaphors found in advertising texts, as well as related linguistic phenomena – metonymy, synecdoche, personification, and epithets – and their communicative and pragmatic functions. In advertising discourse, metaphor serves not only as a means of imagery but also as an effective tool for influence, memorable expression, and psychological impact on the consumer.
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