INFRASTRUCTURAL, DIGITAL AND SOCIOCULTURAL DRIVERS OF DOMESTIC TOURISM DEVELOPMENT IN UZBEKISTAN
DOI:
https://doi.org/10.47390/SPR1342V5SI10Y2025N49Keywords:
domestic tourism, infrastructure, digital services, sociocultural factors, PR technologies, PESO model, eventification, film-induced tourism, smart tourism, segmentation.Abstract
This article provides a comprehensive analysis of the key infrastructural, digital, and sociocultural drivers shaping the development of domestic tourism in Uzbekistan during 2017–2025. The study examines the expansion of tourism infrastructure, transformations in transportation and accommodation sectors, the introduction of digital services (OTA platforms, mobile applications, smart services), and the influence of sociocultural elements—cultural heritage, eventification, and film-induced tourism—on domestic tourism demand. A sociological survey of 403 respondents reveals consumer behavior patterns, the effectiveness of PR channels, and major decision-making drivers within the domestic market. The findings demonstrate that sustainable growth of domestic tourism in Uzbekistan requires the integration of infrastructural modernization, digital transformation, and territorial branding into a unified communication strategy.
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