THE ROLE OF MEDIA CULTURE IN SOCIOCULTURAL TRANSFORMATIONS IN THE INFORMATION SOCIETY
DOI:
https://doi.org/10.47390/SPR1342V5I12Y2025N42Keywords:
media culture, information society, sociocultural transformation, communication, globalization, identity, digitalization.Abstract
This article explores the philosophical and sociocultural dimensions of media culture within the context of the information society. The research examines how media culture influences social identity, communication, and cultural transformation processes in the digital age. The author analyzes theoretical frameworks proposed by M. Castells, J. Habermas, and A. Toffler, and applies them to the current realities of Uzbekistan’s informational and cultural development. The study concludes that media culture plays a crucial role in shaping value orientations, public consciousness, and intercultural communication in a globalized environment.
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