THE CONCEPT OF SOCIAL ADVERTISING: ESSENCE AND FUNCTIONS
DOI:
https://doi.org/10.47390/SPR1342V6I1Y2026N09Keywords:
socialization, stratification, consciousness and value, phenomenon, dynamic phenomenon, social advertising, social, demographicAbstract
This article explains social advertising and its function is to draw people's attention to existing social problems and to provide facts and information that are considered relatively important for the formation of ideas about them in people's minds. Social advertising is aimed at everyone and every person. Therefore, it is emphasized that social advertising is also important in using it as a tool for fully involving members of society in social processes.
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