FACTORS INFLUENCING THE BEHAVIOR OF HOTEL CLIENTS

Abstract

This article focuses on identifying the factors that affect the satisfaction and loyalty of consumers of hotel services in Uzbekistan. The study uses a dialectical-system approach, comprehensive assessment, comparative analysis, and statistical-dynamic approach to identify the key factors influencing hotel customer behavior. The analysis reveals that customers of different economic classes have varying priorities when selecting a hotel, with factors such as price, location, and additional services being important criteria. Seasonal changes in demand and prices are also noted. The article provides detailed information on the cost of hotel rooms in different classes and offers recommendations for developing customer loyalty programs.