MINTAQA TURIZMINI RIVOJLANTIRISHDA RAQAMLI MARKETING TIZIMINI TASNIFI
DOI:
https://doi.org/10.47390/SPR1342V4I11Y2024N20Ключевые слова:
an’anaviy marketing, raqamli marketing, turizmda raqamli marketing, raqamli marketing, kontent marketing.Аннотация
Ushbu maqolada turizmni rivojlantirishda raqamli marketing tizimi tasnifi bo’yicha bilimlar darajasi o’rganilgan, shuningdek, mavjud tadqiqotlar tahlili asosida rivojlantirish imkoniyatlari aniqlangan
Библиографические ссылки
1. (WTTC) Butunjahon turizm tashkiloti rasmiy veb sahifasi. https: //www.unwto.org /taxonomy/ term/347
2. https: //www.statista.com/topics/7589/digitalization-of-the-travel-industry /#editors Picks
3. O‘zbekiston Respublikasi Prezidentining 2022-yil 28-yanvardagi “2022-2026-yillarga mo‘ljallangan Yangi O‘zbekistonning taraqqiyot strategiyasi to‘g‘risida”gi PF-60-sonli Farmoni
4. Bennett, D., Yábar, D. P.-B., & Saura, J. R. (2017). University Incubators MayBe Socially Valuable, but How Effective Are They? A Case Study on BusinessIncubators at Universities. In M. Peris-Ortiz, J. Gómez, J. Merigó-Lindahl, & C.Rueda-Armengot (Eds.), Entrepreneurial Universities. Innovation, Technology,and Knowledge Management (pp. 165–177). Cham, Switzerland: Springer.doi:10.1007/978-3-319-47949-1_11
5. Sutherland, W., &Jarrahi, M. H. (2018). The sharing economy and digital platforms:A review and research agenda. International Journal of Information Management,43, 328–341. doi:10.1016/j.ijinfomgt.2018.07.004
6. Les Lomsdon, Stephen J. Page, ‘Tourism and Transport: Issues and Agenda for the new Millennium’, (London:Elsevier, 2004), ISBN 0080441726
7. Kotler, P.; Bowen, J.; Makens, J.C.; Baloglu, S. Marketing for Hospitality and Tourism, 7th ed.; Prentice Hall: Hoboken, NJ, USA; Pearson Education: London, UK, 2017
8. Kotler, A.E. Principles of Marketing; Pearson: Boston, MA, USA, 2016.
9. Booms, B.H.; Bitner, M.J. Marketing Strategies and Organization Structures for Service Firms. In Marketing of Services; Donnelly, James, H., George, W.R., Eds.; American Marketing Association: Chicago, IL, USA, 1981; pp. 47–51.
10. Lauterborn, B. New Marketing Litany: 4Ps Passe: C–Words Take Over. Advert. Age 1990, 1, 990.
11. Fedoryshyna, L.; Halachenko, O.; Ohiienko, A.; Blyznyuk, A.; Znachek, R.; Tsurkan, N. Digital Marketing in Strategic Management in the Field of the Tourism. J. Inf. Technol. Manag. 2021, 13, 22–41. [Google Scholar]
12. Podgorna, I.; Babenko, V.; Honcharenko, N.; Sáez-Fernández, F.J.; Fernández, J.A.S.; Yakubovskiy, S. Modelling and Analysis of Socio-Economic Development of the European Union Countries through DP2 Method. WSEAS Trans. Bus. Econ. 2020, 17, 454–466. [GoogleScholar] [CrossRef]
13. Quinet, E. and Vickerman, R. “Principles of transport economics.” Cheltenham, Edward Elgar Publishing Limited(2004)
14. Romanenko, Y.O.; Chaplay, I.V. Marketing communication system with in public administration mechanisms. ActualProbl. Econ. 2016, 178, 69–78. [Google Scholar]
15. Fedoryshyna L. etal. Digital marketingin strategic management in the field of the tourism //Journal of Information Technology Management. – 2021. – Т. 13. – №. Special Issue: Role of ICT inAdvancing Businessand Management. – С. 22-41.
