DEMONSTRATION OF THE CONCEPT OF "SPORTS DISCOURSE" IN THE CONTEXT OF MODERN LINGUISTIC CULTURE
DOI:
https://doi.org/10.47390/SP1342V5SI3Y2025N15Ключевые слова:
sports discourse, linguistic culture, interdisciplinary research, communicative strategies, social values, sports commentary, global trends.Аннотация
This article analyzes the multifaceted nature of sports discourse within the framework of modern
linguistic culture. The study focuses on the structural, functional, and pragmatic aspects of sports language, as well
as its lexical and discursive types and communicative strategies. Based on an interdisciplinary approach, sport is
considered a means for developing human will, character, and physical potential. The article reveals the role of
sports commentary and various communication forms within institutional discourse. The findings are used to
enrich the national language, reflect social values, and highlight global trends. These results further contribute to
the deepened study and practical application of sports communication while elucidating the evolution of sports
discourse and its impact on societal life.
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