THE IMPACT OF DIGITAL TRANSFORMATION ON MARKETING EFFICIENCY IN EDUCATIONAL ORGANIZATIONS
DOI:
https://doi.org/10.47390/SPR1342V5I12Y2025N18Ключевые слова:
digital transformation, marketing efficiency, ROI, educational services, DATA UNION LLC, digital marketing, correlation, digital technologies.Аннотация
This research examines the impact of digital transformation on the marketing efficiency of educational institutions using empirical data from DATA UNION LLC. The study covers the years 2021–2024, analyzing revenue, marketing expenditures, student enrollment, profit margins, ROI, and digital infrastructure investments. Correlation analysis, regression modelling, and trend analysis were applied. The findings show that digital transformation significantly improved marketing efficiency: the correlation between marketing costs and revenue reached r=0.99, while the adoption of digital platforms contributed to substantial growth in student enrollment. The article provides scientific and practical recommendations for enhancing digital transformation strategies in educational organizations.
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