BARQAROR TURIZM MARKETING STRATEGIYASI SIFATIDA

Nargiza Murodova

doi:10.47390/SPR1342V4I5Y2024N11

Авторы

Nargiza Murodova

DOI:

https://doi.org/10.47390/SPR1342V4I5Y2024N11

Ключевые слова:

barqaror turizm, marketing strategiyasi, ekologik javobgarlik, ijtimoiy mas'uliyat, iqtisodiy barqarorlik, mahsulot diversifikatsiyasi, ekoturizm, onlayn marketing, turizm rivojlanishi

Аннотация

Maqola barqaror turizm marketing strategiyasini, ekologik, ijtimoiy va iqtisodiy jihatdan barqaror yondashuvlarni o‘z ichiga olgan holda, turizm sohasida qanday amalga oshirilishini tahlil qiladi. Ushbu strategiya atrof-muhitni muhofaza qilish, mahalliy hamjamiyatlar uchun ijobiy ta'sir yaratish va iqtisodiy barqarorlikni ta'minlashga qaratilgan. Maqola ekologik javobgarlik, ijtimoiy mas'uliyat, iqtisodiy barqarorlik, targ‘ibot va o‘qitish, mahsulot diversifikatsiyasi, ekoturizmni qo‘llab-quvvatlash va onlayn marketing kabi asosiy jihatlarni muhokama qiladi.

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