BARQAROR TURIZM MARKETING STRATEGIYASI SIFATIDA
Kalit so'zlar
https://doi.org/10.47390/SPR1342V4I5Y2024N11Kalit so'zlar
barqaror turizm, marketing strategiyasi, ekologik javobgarlik, ijtimoiy mas'uliyat, iqtisodiy barqarorlik, mahsulot diversifikatsiyasi, ekoturizm, onlayn marketing, turizm rivojlanishiAnnotasiya
Maqola barqaror turizm marketing strategiyasini, ekologik, ijtimoiy va iqtisodiy jihatdan barqaror yondashuvlarni o‘z ichiga olgan holda, turizm sohasida qanday amalga oshirilishini tahlil qiladi. Ushbu strategiya atrof-muhitni muhofaza qilish, mahalliy hamjamiyatlar uchun ijobiy ta'sir yaratish va iqtisodiy barqarorlikni ta'minlashga qaratilgan. Maqola ekologik javobgarlik, ijtimoiy mas'uliyat, iqtisodiy barqarorlik, targ‘ibot va o‘qitish, mahsulot diversifikatsiyasi, ekoturizmni qo‘llab-quvvatlash va onlayn marketing kabi asosiy jihatlarni muhokama qiladi.
Manbalar
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Bramwell, B., & Lane, B. (2011). Critical Research on the Governance of Tourism and Sustainability. Journal of Sustainable Tourism, 19(4-5), 411-421.
Mowforth, M., & Munt, I. (2015). Tourism and Sustainability: Development, globalisation and new tourism in the Third World. 4th ed. Routledge.
Font, X., & McCabe, S. (2017). Sustainability and Marketing in Tourism: Its Contexts, Paradoxes, Approaches, Challenges and Potential. Journal of Sustainable Tourism, 25(7), 869-883.
Муродова Н. TURIZM MARKETING FAOLIYATIDA STRATEGIK BOSHQARUVNING AHAMIYATI //Ижтимоий-гуманитар фанларнинг долзарб муаммолари/Актуальные проблемы социально-гуманитарных наук/Actual Problems of Humanities and Social Sciences. – 2023. – Т. 3. – №. 3. – С. 42-47.
