SUSTAINABLE TOURISM AS A MARKETING STRATEGY
DOI:
https://doi.org/10.47390/SPR1342V4I5Y2024N11Keywords:
sustainable tourism, marketing strategy, environmental responsibility, social responsibility, economic sustainability, product diversification, ecotourism, online marketing, tourism developmentAbstract
The article analyzes how sustainable tourism marketing strategy is implemented in the tourism sector, including ecological, social and economic sustainable approaches. This strategy aims to protect the environment, create a positive impact for local communities and ensure economic sustainability. The article discusses key aspects such as environmental responsibility, social responsibility, economic sustainability, promotion and training, product diversification, ecotourism support and online marketing.
References
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Муродова Н. TURIZM MARKETING FAOLIYATIDA STRATEGIK BOSHQARUVNING AHAMIYATI //Ижтимоий-гуманитар фанларнинг долзарб муаммолари/Актуальные проблемы социально-гуманитарных наук/Actual Problems of Humanities and Social Sciences. – 2023. – Т. 3. – №. 3. – С. 42-47.
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