INNOVATSION YONDASHUV ASOSIDA TURISTIK XIZMATLAR SOHASIDA INVESTITSION FAOLLIKNI BOSHQARISH: NAZARIYA, AMALIYOT VA XORIJIY TAJRIBA
Kalit so'zlar
https://doi.org/10.47390/SPR1342V5I6Y2025N15Kalit so'zlar
Turistik xizmatlar, investitsion faollik, innovatsion yondashuv, qoʻshilgan qiymat zanjiri, davlat-xususiy sheriklik (DXSh), raqamlashtirish, smart destinatsiyalar, barqaror rivojlanish, klasterlashtirish, xalqaro tajriba.Annotasiya
Mazkur maqolada innovatsion yondashuv asosida turistik xizmatlar sohasida investitsion faollikni boshqarishning nazariy va amaliy asoslari tahlil qilingan. Jahon miqyosidagi raqamli transformatsiya, yashil va sirkulyar turizm, kontaktsiz servislar, smart-destinatsiyalar tashabbuslarining qoʻllab-quvvatlanishi kabi global tendensiyalar sharoitida Oʻzbekiston Respublikasida turistik xizmatlar sohasida investitsion faollikni oshirish mexanizmlari oʻrganilgan. Rossiya, Yevropa Ittifoqi va Osiyo mamlakatlarining ilgʻor tajribalariga tayangan holda, qoʻshilgan qiymat zanjiri, davlat-xususiy sheriklik (DXSh), raqamlashtirish va klasterlashtirish asosida investitsion faollikni boshqarish modellarining samaradorligi asoslangan. Shuningdek, xorijiy ekspertlarning nazariy qarashlari asosida mahalliy sharoitga mos keluvchi strategik yondashuvlar taklif etilgan.
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