MANAGING INVESTMENT ACTIVITY IN THE TOURISM SERVICES SECTOR THROUGH AN INNOVATIVE APPROACH: THEORY, PRACTICE, AND INTERNATIONAL EXPERIENCE
DOI:
https://doi.org/10.47390/SPR1342V5I6Y2025N15Keywords:
Tourist services, investment activity, innovative approach, the value chain, public-private partnership (PPP), digitalization, smart destinations, sustainable development, clusterization, nternational experience.Abstract
This article analyzes the theoretical and practical foundations of managing investment activity in the tourism services sector based on an innovative approach. It examines mechanisms to enhance investment activity in Uzbekistan’s tourism services under global trends such as worldwide digital transformation, green and circular tourism, contactless services, and support for smart-destination initiatives. Drawing on the advanced experiences of Russia, the European Union, and Asian countries, the effectiveness of investment management models based on value-added chains, public-private partnerships (PPP), digitalization, and clustering is substantiated. Furthermore, strategic approaches suitable to local conditions are proposed, grounded in theoretical perspectives from international experts.
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