ROLE OF DIGITAL MARKETING IN DEVELOPMENT OF RETAIL ENTERPRISES

Authors

  • Akbar Sharipov

DOI:

https://doi.org/10.47390/SP1342V3I12.1Y2023N58

Keywords:

sales, retail, marketing, digital marketing, digitization.

Abstract

The article suggests ways to increase sales based on the effective use of digital marketing in the development of retail trade.

References

Ўзбекистон Республикаси Вазирлар Маҳкамасининг 2003 йил 13 февралдаги 75-сон қарорига 1-илова: Ўзбекистон Республикасида чакана савдо қоидалари.

Akaka M.A., Vargo S.L. Extending the context of service: from encounters to ecosystems. J. Serv. Market., 29 (6/7), 2015. pp. 453-462.

Teufel P., Zimmermann R. Holistic Retail Design: Reshaping Shopping For the Digital Era. Frame Publishers, 2015.

Reinartz W.N., Wiegand M. Imschloss. The impact of digital transformation on the retailing value chain.

Gillpatrick T., The Digital Transformation of Marketing: Impact on Marketing Practice & Markets. Economics, 7, 2020. pp. 139-156.

Kannan P.K., H. “Alice” Li. Digital marketing: a framework, review and research agenda. Int. J. Res. Mark., 34, 2017. pp. 22-45.

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Published

2024-01-05

How to Cite

Sharipov, A. (2024). ROLE OF DIGITAL MARKETING IN DEVELOPMENT OF RETAIL ENTERPRISES. Ижтимоий-гуманитар фанларнинг долзарб муаммолари / Актуальные проблемы социально-гуманитарных наук / Actual Problems of Humanities and Social Sciences., 3(12/1). https://doi.org/10.47390/SP1342V3I12.1Y2023N58

Issue

Vol. 3 No. 12/1 (2023): ACTUAL PROBLEMS OF HUMANITIES AND SOCIAL SCIENCES

Section

Articles
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