BEHAVIORAL ECONOMICS AND BRAND LOYALTY

Authors

  • Feruza Temirova

DOI:

https://doi.org/10.47390/SPR1342V4SI2Y2024N16

Keywords:

behavioral economics, brand loyalty, consumer decisions, emotional attachment, social influence, habits, reward systems, consumer psychology, brand value.

Abstract

The article analyzes the relationship between the principles of behavioral economics and brand loyalty. This study examines consumer decision-making processes and how they form and maintain brand loyalty. The article discusses the impact of confidence, convenience, emotional attachment, social influence, habits and reward systems on consumer brand loyalty.

References

Aaker, D. A. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name. New York: Free Press.

Kahneman, D., & Tversky, A. (1979). Prospect Theory: An Analysis of Decision under Risk. Econometrica, 47(2), 263-291.

Oliver, R. L. (1999). Whence Consumer Loyalty? Journal of Marketing, 63(Special Issue), 33-44.

Schiffman, L. G., & Kanuk, L. L. (2010). Consumer Behavior. 10th ed. Prentice Hall.

Thaler, R. H., & Sunstein, C. R. (2008). Nudge: Improving Decisions About Health, Wealth, and Happiness. New Haven, CT: Yale University Press.

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Published

2024-04-29

How to Cite

Temirova, F. (2024). BEHAVIORAL ECONOMICS AND BRAND LOYALTY. Ижтимоий-гуманитар фанларнинг долзарб муаммолари / Актуальные проблемы социально-гуманитарных наук / Actual Problems of Humanities and Social Sciences., 4(S/2). https://doi.org/10.47390/SPR1342V4SI2Y2024N16

Issue

Vol. 4 No. S/2 (2024): ACTUAL PROBLEMS OF HUMANITIES AND SOCIAL SCIENCES

Section

Articles
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