CONCEPTS DEDICATED TO THE IMPLEMENTATION OF MARKETING PROGRAMS IN ENTERPRISE MANAGEMENT OPERATIONS
DOI:
https://doi.org/10.47390/SPR1342V4I5Y2024N15Keywords:
marketing, marketing concepts, goods and products, consumers, enterprise management strategy, marketing programs.Abstract
In a market economy, enterprises whose products and services are sold survive. Given this situation, marketing activity has become a guide, a foundation. The relevance of the topic is determined by the role of marketing in the activities of enterprises. Activities such as product development, research, communication, distribution organization, pricing, and service placement are the basis of marketing activities.
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