IMPORTANCE OF STRATEGIC MANAGEMENT IN TOURISM MARKETING ACTIVITY

Authors

  • Nargiza Murodova

DOI:

https://doi.org/10.47390/1342V3I3Y2023N06

Keywords:

Strategic marketing, travel marketing, tourist product, tourist enterprise, tourist brand, innovations, marketing technologies.

Abstract

The article reveals the main directions of the strategic marketing of the tourist enterprise, the growth of its role and importance. The potential of strategic management and levels of management of tourist activities are presented. The content of the main factors determining the objectives and elements of marketing in the sphere of tourism is characterized.

Author Biography

Nargiza Murodova

Senior Lecturer of the Department

«Business and Innovation Management», KIEI

References

О‘zbekiston Respublikasi Prezidenti Shavkat Mirziyoyevning turizm xizmatlari kо‘lamini kengaytirish va infratuzilmasini rivojlantirish chora-tadbirlari bо‘yicha о‘tkazilgan yig‘ilish nutqidan. 2022-yil 26-aprel. https://uzlidep.uz/news-of-uzbekistan/12026

Гарифуллина Р.С., Сафин Ф.М. «Стратегический маркетинг в сфере туризма» ВЕСТНИК КАЗГУКИ № 2 2017, стр. 60-64

Ламбен Ж.Ж. Стратегический маркетинг. СПБ: Наука, 2006.

Расм

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Published

2023-03-07

How to Cite

Murodova , N. (2023). IMPORTANCE OF STRATEGIC MANAGEMENT IN TOURISM MARKETING ACTIVITY. Ижтимоий-гуманитар фанларнинг долзарб муаммолари / Актуальные проблемы социально-гуманитарных наук / Actual Problems of Humanities and Social Sciences., 3(3), 42–47. https://doi.org/10.47390/1342V3I3Y2023N06

Issue

Vol. 3 No. 3 (2023): ACTUAL PROBLEMS OF HUMANITIES AND SOCIAL SCIENCES-SCIENCEPROBLEMS.UZ

Section

Articles

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