THE IMPORTANCE OF EFFECTIVE MARKETING STRATEGIES IN DEVELOPING LEASING RELATIONSHIPS
DOI:
https://doi.org/10.47390/SPR1342V4SI9Y2024N26Keywords:
leasing, leasing relations, marketing, marketing strategy, risk management, manufacturer's lease, bank leasingAbstract
The article discusses the implementation of mechanisms for the effective organization of leasing relations, the selection of sales channels and the use of effective marketing strategies.
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