OPPORTUNITIES FOR USING CUSTOMER-ORIENTED MARKETING STRATEGIES IN TEXTILE ENTERPRISES
DOI:
https://doi.org/10.47390/SPR1342V5I9Y2025N06Keywords:
textile industry, strategic marketing, factor analysis, marketing configurations, digital marketing, innovative development, export potential.Abstract
This article is devoted to the analysis of the strategic marketing activities of textile industry enterprises in Uzbekistan and the region, and it reveals the possibilities of using a customer-oriented marketing strategy.
References
1. Socio-economic situation of the Republic of Uzbekistan, Bulletin of the Statistical Committee of the Republic of Uzbekistan, 2024.
2. Miles R.E., Snow C.C., Meyer A.D., Coleman J.H.J. Organizational strategy, structure, and process Academy of Management Review, 3 (3) (1978), pp. 546-562
3. Slater S.F., Olson E.M. Marketing's contribution to the implementation of business strategy: An empirical analysis Strategic Management Journal, 22 (11) (2001), pp. 1055-1067
4. Chan Y.E., Sabherwal R., Thatcher J.B. Antecedents and outcomes of strategic IS alignment: An empirical investigation IEEE Transactions on Engineering Management, 53 (1) (2006), pp. 27.
5. Bamford C.E., West G.P. Strategic management: Value creation, sustainability, and performance South-Western Cengage Learning, Boston (2010).
6. Chan Y.E., Sabherwal R., Thatcher J.B. Antecedents and outcomes of strategic IS alignment: An empirical investigation IEEE Transactions on Engineering Management, 53 (1) (2006), pp. 27-47.
7. Kapoor K., Dwivedi Y.K., Piercy N., Lal B. RFID integrated Systems in Libraries: Extending TAM model for empirically examining the use Journal of Enterprise Information Management, 27 (6) (2014), pp. 1-23.
8. Khaytboyeva N.B. “Using marketing strategies in the development of textile industry enterprises (on the example of Khorezm region)” doctoral dissertation abstract, 2023.
9. Sh.J.Ergashxodjayeva, Z.A.Xakimov, A.N.Samadov The Ways Of Improving Competitiveness Of Textile Industry Enterprises Based On Marketing Strategies. European Journal of Molecular & Clinical Medicine ISSN 2515-8260 Volume 07, Issue 07, 2020
