ВОЗМОЖНОСТИ ИСПОЛЬЗОВАНИЯ КЛИЕНТООРИЕНТИРОВАННОЙ МАРКЕТИНГОВОЙ СТРАТЕГИИ НА ПРЕДПРИЯТИЯХ ТЕКСТИЛЬНОЙ ПРОМЫШЛЕННОСТИ
DOI:
https://doi.org/10.47390/SPR1342V5I9Y2025N06Ключевые слова:
текстильная промышленность, стратегический маркетинг, факторный анализ, маркетинговые конфигурации, цифровой маркетинг, инновационное развитие, экспортный потенциал.Аннотация
Статья посвящена анализу стратегической маркетинговой деятельности предприятий текстильной промышленности Узбекистана и региона, раскрывает возможности использования клиентоориентированной маркетинговой стратегии.
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