CONSUMPTION STANDARDS OF THE POPULATION IN A CONSUMER SOCIETY

Abstract

The article presents a theoretical analysis of the transformation of consumer attitudes and orientations of the population in a consumer society from sociological, economic, and psychological perspectives. The development of society through industrialization and the unprecedented growth of production has intensified competition among enterprises in the sale of goods. This situation generates a need in socio-economic life for management that corresponds to the process of consumer society development, as well as for the valorization of consumption norms of the population. At the same time, in the formation of a consumer society, producers increasingly employ various manipulative methods to stimulate consumer behavior. As a result, specific consumer habits are formed in people’s behavior and mindset, such as strolling through markets and shopping malls, observing and purchasing goods. In foreign scientific literature, the definitions and interpretations of consumer society were comprehensively developed by Erich Fromm and Jean Baudrillard. In 20th-century economic theory, scholars conducted scientific analyses of the three waves of industrial development of the consumer society. In this sense, the aim of the article is to bring into scholarly discussion the concept of the “consumption norm” as a social value in the context of the New Uzbekistan, taking into account its ethno-confessional characteristics. Furthermore, the article reveals the influence of the consumer society on the moral and spiritual profile of the individual in the development of society.