THEORETICAL DESCRIPTION OF THE MARKETING SYSTEM OF AUTOMOTIVE ENTERPRISES

Umida Zaynutdinova

doi:10.47390/SP1342V3I5Y2023N13

Mualliflar

Umida Zaynutdinova

DOI:

https://doi.org/10.47390/SP1342V3I5Y2023N13

Kalit so'zlar:

автосаноат корхоналари маркетинг фаолияти, маркетинг тизими, маркетинг стратегиялари, маркетинг муҳити, маркетинг самарадорлиги, автосаноат корхоналари инвестицион салоҳияти, бозор сегменти, маҳсулотни сотиш каналлари.

Annotatsiya

Мақолада автосаноат корхоналарининг рақобатбардошлилик қобилиятини ошириш учун бенчмаркингдан фойдаланиш масалалари ўрганилган. Автосаноат корхоналари маркетинг фаолиятидаги ўзаро алоқавий концепциясининг ғояси харидорлар билан олди-сотди жараёни қатнашчилари ўртасидаги муносабатлар (коммуникация)дан ташкил топган ҳозирги шароитда, маркетингнинг ўзаро алоқаси самарали коммуникация аҳамиятини оширишга доир илмий таклиф ва тавсиялар берилган.

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