RUMOR RESILIENCE: HOW BUSINESSES ECONOMICALLY RESPOND TO STOCHASTIC RUMOR SPREAD
DOI:
https://doi.org/10.47390/SP1342V3I6/SY2023N10Keywords:
rumor propagation, economic impact, digital media, business strategy, resilience.Abstract
This article investigates the economic impact of stochastic rumor propagation on businesses in the digital age. Drawing from interdisciplinary literature, it examines decision-making under uncertainty, digital media's role in rumor spread, and strategic responses. The findings highlight the need for businesses to develop resilience and agility in navigating rumor-induced challenges.
References
Allcott, H., & Gentzkow, M. (2017). The Digital Disinformation: Economic and Societal Impacts of Misinformation in the Digital Age. Journal of Economic Perspectives, 31(2), 211-236.
Kahneman, D., & Tversky, A. (1979). Prospect Theory: An Analysis of Decision under Risk. Econometrica, 47(2), 263-292.
Porter, M. E. (1990). The Competitive Advantage of Nations. New York, NY: The Free Press.
Rogers, E. M. (1962). Diffusion of Innovations. New York, NY: Simon and Schuster.
Schultz, F., & Wehmeier, S. (2010). Navigating the Digital Revolution: Strategic Corporate Communications in the 21st Century. Journal of Communication Management, 14(3), 183-201.
Shirky, C. (2008). Here Comes Everybody: The Power of Organizing Without Organizations. New York, NY: Penguin Press.
Ulmer, R. R., Sellnow, T. L., & Seeger, M. W. (2006). Effective Crisis Communication: Moving From Crisis to Opportunity. Thousand Oaks, CA: Sage Publications.
